Wendy's – Art Creations
The Art Creations program for the Wendy’s Kid’s Meal centered around DIY art projects. There were six total, each with its own unique theme. Christopher Lee (The Beast is Back) and I were tasked with illustrating four of the six kits.
1) Creature Creator lets you mix and match different heads, torso, and legs to make your own unique character. The designs are transferred to the paper with a crayon.
2) Funny Faces turns you into an abstract artist. Flatter your friends with the three supplied face templates and sticker sheets.
3) Sun Catcher is based on the concept of stained glass. Designs are printed on vellum and you use the supplied crayons to work your magic. Stick them on a window when you’re done and the sun does the rest!
4) City Building is a modular construction set. Build your city the way you want to. A sticker sheet is provided to help populate your newly built environment.
Agency: Strottman International
Direction: Matt Ragland
In collaboration with: Christopher Lee
Photos by Christopher Lee